Hello!
My name is Fernanda and I am a UX researcher and service designer passionate about understanding people's perspectives and uncovering insights. My work encompasses both online and offline experiences, translating data into actionable solutions to create a positive impact into people’s lives.
Latest works
Service Design
Investigating B2B Experience
This case study highlights the research conducted to map users' journeys, identify pain points, and uncover underlying issues that shaped the final recommendations.
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Information Architecture
Reorganizing Training Session
Through an in-depth review of the training section, this work refines its information architecture to address user pain points and enhance content findability.
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UX Research
Evaluating Library Website
Focusing on usability testing, this study examines how users interact with the public library website and identifies opportunities to simplify tasks and enhance clarity.
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